Privacy Policy

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from usfireplacedepot.com (the "Site").

Information We Collect

When you visit our Site, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and details about the cookies installed on your device. Additionally, as you navigate the Site, we collect data about the web pages or products you view, the websites or search terms that referred you to the Site, and your interactions with the Site. We refer to this data as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit  All About Cookies.
• Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

How We Use Your Personal Information

We primarily use the Order Information to fulfill any orders placed through the Site, including processing your payment, arranging for shipping, and providing you with invoices and order confirmations. Additionally, we use this information to:

• Communicate with you;
• Screen orders for potential risk or fraud;
• Provide you with information or advertising related to our products or services, in line with your preferences.

We use the Device Information to help us identify potential risks and fraud (particularly your IP address) and to improve and optimize our Site. This includes generating analytics on how customers browse and interact with the Site, and evaluating the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us utilize it as described above. For example, we use Shopify to power our online store—you can learn more about how Shopify uses your Personal Information here: Shopify Privacy Policy. We also use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your Personal Information here: Google Privacy Policy. To opt out of Google Analytics, visit Google Analytics Opt-out.

In certain circumstances, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests, or to protect our rights.

Behavioral Advertising

As outlined above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's educational page at NAI.

You can opt out of targeted advertising by using the following links:

• Facebook
• Google
• Bing

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at DAA Opt-out.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. If you wish to exercise this right, please contact us using the contact details provided below.

Furthermore, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (such as if you place an order through the Site), or to pursue our legitimate business interests listed above. Also, be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@usfireplacedepot.com